Profit
over applause.
Emotional detachment belongs in capital allocation. Cut the beloved project. Admit the expensive mistake. Fund the advantage. The income statement has no interest in your feelings.
THE ECONOMIC TESTCAPITAL FOR THE PSYCHOPATHIC EDGE.
Low fear. High agency. Strategic charm. An appetite for outcomes most founders are embarrassed to name. We back the psychopathic edge—and the founders who intend to turn it into trillion-dollar companies.
Read the doctrineProfit is the point. Dominance is the plan. Consensus is someone else’s job.
Profit. Pricing power. Competitive dominance.
01 / THE PSYCHOPATH THESIS
Other firms call it grandiosity until the valuation catches up. We prefer to get in early.
Emotional detachment belongs in capital allocation. Cut the beloved project. Admit the expensive mistake. Fund the advantage. The income statement has no interest in your feelings.
THE ECONOMIC TESTWe look for founders whose competitive instinct does not recognize “a respectable second.” Build the product customers choose, the distribution competitors cannot match, and a lead that gets harder to challenge every year.
THE COMPETITIVE TESTCharm opens the door. Conviction builds the company. Relentless execution makes the lead durable. We want founders who remain dissatisfied long after the market considers the outcome extraordinary.
THE DURABILITY TESTThe market does not grade on likability.
02 / THE SCORECARD
Founder psychology.
Translated into enterprise value.
Attachment is expensive. Allocate accordingly.
Think in trillions. Execute in weeks.
03 / WE RECOGNIZE OUR OWN
The psychology
of a category killer.
We look for low fear, exceptional social perception, emotional distance from sunk costs, and ambition with no socially acceptable ceiling. The psychopathic edge interests us most when it becomes an operating discipline.
The inability to hear “established market leader” without identifying a vacancy. We back founders who enter hostile markets and make incumbents defend positions they assumed were permanent.
Rejection is information. A failed experiment is an expense. Yesterday’s conviction gets no special treatment. Keep the ambition. Update the model.
Read the room. Understand the incentive. Recruit the person everyone wants. Sell the future before it looks inevitable—and deliver enough of it to keep the room.
We take “a trillion-dollar company” seriously enough to ask for the operating plan. Think in industries. Build in decades. Stay unreasonable about the destination and exacting about the numbers.
Consensus is a useful map of where the competition is standing. We look for founders who can withstand disapproval long enough to build something the consensus will eventually have to explain.
Compound the product, the distribution, and the trust. Strip away everything that weakens the position. Burning trust for one good quarter is a remarkably small ambition.
Let them compete
with the previous version.